Shoposphere
Taking a page from the growth of social networking sites (like Friendster and MySpace), Yahoo! characterizes the Shoposphere as "social commerce."
We believe the community of shoppers is one of the best sources for product information and advice. The Shoposphere is a place to discover interesting and cool products thematically arranged into Pick Lists by other shoppers. It’s always changing. It includes new lists in a “product stream” and highest rated lists which are a fun way to explore new products and trends. The Shoposphere will continue to evolve as a hub for other types of user-generated content.The idea is that all users can create Pick Lists of products and post them. Pick List titles can be anything -- from "Top 10 Must Have DVDs" to "Best gifts for getting out of the doghouse" and even "I wanna be like Napolean Dynamite." But then the user community weighs in by grading how helpful different lists are -- thus the social aspect.
Anyways, trying to find gift ideas for that hard to shop for loved one, check out Shoposphere.
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